Media & publishing — live project
Reviews people can actually trust.
AllYantra is an independent product-review site — toys, gadgets, electronics and books, rated on verified data instead of sponsorship deals. Built and launched by Laneway.
The brief
Product review sites usually read like advertising with extra steps — sponsored placements dressed up as recommendations, ratings that never seem to go below four stars. AllYantra's whole premise runs the other way: rate things on verified data, say plainly what's wrong with a product, and never take money to move a review.
What we built
A calm, text-forward site built to get out of the way of the reviews themselves — clear category browsing across toys, gadgets, electronics and books, comparison-friendly layouts, and a straightforward strengths-and-drawbacks format instead of vague star ratings alone. An email list and a product-suggestion form give readers a way to shape what gets covered next.
Where it stands
AllYantra is live now at allyantra.com, publishing independently researched reviews with full affiliate-disclosure transparency.