Brand-led websites
A site that reads like it was designed alongside your brand, not bolted on after. Typography, colour and layout carry your voice on every screen.
Web design & build — Melbourne
We build websites the way this city builds laneways — one considered turn at a time.
Laneway is a small studio for businesses who want a site that feels handmade, loads instantly on any device, and still gives people something to notice on the third visit.
- <1.2s median load
What we build
Four ways in, one standard of craft.
E-commerce & booking
Product pages and booking flows built to convert without feeling like a template — fast checkout, clear calls to action, zero friction on mobile.
Motion & interaction
Purposeful animation: a scroll reveal here, a hover detail there. Nothing that makes a visitor wait, everything that makes them notice.
Ongoing care
Hosting, monitoring and small edits after launch, so the site keeps loading fast and looking right as your business changes.
How it runs
Four stages, in order, every time.
-
01
Discover
A working session on your business, your customers and what the site actually needs to do for them — not a questionnaire.
-
02
Design
A design system built for your brief specifically: palette, type, layout and one signature moment, reviewed with you before a line of code is written.
-
03
Build
Lightweight, considered code — fast on a laneway café's wifi and on a director's 5G alike. Tested on real devices, not just a browser resizer.
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04
Launch
Go live with training on how to update it yourself, plus 90 days of us watching the analytics with you.
The craft
Built properly, not just prettily.
No framework, no build step, no bloat — every token, transition and animation on this site is custom-built, version-controlled, and readable by a human.
/* the whole palette, in one place */
:root {
--accent: #33473A;
--ease: cubic-bezier(0.22, 1, 0.36, 1);
--paper: #D9D8CE;
}
/* the signature moment, drawn not faked */
.laneway-svg__route {
stroke-dasharray: 1400;
animation: draw-route 2.4s;
}
Built with
Vanilla HTML
Custom CSS
Vanilla JS
<1.2s median load
Selected work
One live project, four sample builds.
Laneway is a new studio. AllYantra below is a real, live project — the other four are full working demo homepages built to show range across industries, clearly labeled as samples.
Media & publishing — live project
AllYantra
An independent product-review site: verified data, no sponsored placements, honest recommendations.
Visit the live siteCafé & hospitality
Sample project
A one-page site built around a live specials board and online pre-ordering.
Open the demoFashion & retail
Sample project
Editorial-grade lookbook pages with a checkout that doesn't fight the photography.
Open the demoArchitecture & design
Sample project
A portfolio site where every project gets full-bleed photography and nothing else competes.
Open the demoHealth & wellness
Sample project
Booking-first design that gets a first-time patient to a confirmed appointment in three taps.
Open the demoWhy Laneway
“Every brief starts with a working session on your customers and content — not a questionnaire.”
How we start
“Lightweight, considered code, tested on real devices — fast on a laneway café's wifi and a director's 5G alike.”
How we build
“You can update the parts that change often yourself. We're not the only ones who can touch your site.”
How we finish
Investment
What a Laneway build includes.
Discovery & strategy
A working session mapping your customers, content and the one job the site has to do.
Custom design system
Palette, type and layout built for your brief — reviewed with you before we build.
Custom-built site & motion
Responsive, animated, tested on real phones and laptops — not just a resizer.
Launch & 90 days of care
Training to edit it yourself, plus three months of hosting, monitoring and small fixes.
Typical full build
$10,000AUD
Scoped to your brief in the discovery session — smaller one-page builds start lower.
Get a quoteStart a project